Think about the vast amount of produce farmed locally.
The gross value of production from Australia's 135,000 farmers varies between A$55 billion and A$64 billion a year. The overwhelming majority of food sold in Australia is grown and supplied by Australian farmers. We can export more than half of our agricultural produce, while more than 90 per cent of fresh fruit and vegetables, meat, milk and eggs sold in supermarkets are domestically produced.
Now, think about the amount that is imported – often needlessly. Food imports in Australia was reported at 6.6495% of all merchandise imports in 2018, according to the World Bank collection of development indicators.
You could import your truffle mustard, your herb mayonnaise, your finest Pommery produce, or your Moutarde de Meaux, but why would you when you could get something that’s even better, and manufactured locally? You may have asked yourself, ‘Where does mustard come from?’ and presumed that it was strictly a French phenomenon. But we can guarantee that’s not the case.
We want to encourage more locally sourced food and produce that will fill the nation’s bellies. There’s a bunch of reasons for this.
Local food is…
- Fresher; it’s been farmed or harvested more recently, tastes better and is in all likelihood more nutritious.
- Seasonal. Think about that: we’re only very recently in a time and place where we can eat certain food all the way through the year, thanks to among other things, importing
- Mindful. Think about the carbon footprint you’re making when you eat something that was produced on the other side of the planet!
- Environmentally sound. Something produced locally doesn’t have to be packaged as much and expend as much energy to get it to your table. Producing less waste is a good thing.
- Good to the community. You want to support your local merchants and producers. They’d do the same for you.
- Sustainable. Sustainability is something that can keep going forever. At some point, borders may close. Tariffs may go up. But local food is forever.
Local food can be better for your health for a few reasons. To begin with, local foods often retain more nutrients. Local produce can ripen naturally, while food imported from a distance will often be picked before it's properly ripened. Food picked fresh and in season doesn't have far to travel before being sold.
Food that is locally grown or manufactured creates opportunities and is good for the economy. It also provides numerous health benefits and helps to reduce the impact on the environment. You want to bring the community closer together and give people more of an opportunity to make a difference? Buy local. And, you really have to admit it, but locally-sourced food tastes better, and is going to last longer.
That is why we at VanDeRo wanted to create an Australian made and owned product that uses the diverse food landscape we have to offer right here.